Turning the tap off is a turn on for people this Valentine’s Day.

79 percent of people say that they are more likely to find long-term love with a partner who cares for the environment, according to a survey carried out by Northumbrian Water.


Results showed that people are more likely to find someone who cares for the environment more desirable, and are therefore more likely to invest in a long-term relationship.


The study showed that being environmentally-conscious was high up on the dating agenda across the board, but men were more likely to value this on their wish-list for a prospective partner.


The study, which surveyed 252 people in the company’s operating areas, also showed that 42 percent of people agreed that saving water is a sexy trait for a potential partner to have. However, this was proven to be seen as more attractive in the lower age groups, with 61 percent of Gen Z-ers agreeing.


As well as this, the results showed that sharing a shower was seen as the sexiest and most desirable water-saving method – compared to other tasks that your partner could do for you, such as washing the dishes for you or fixing leaks around the house.


Tim Wagstaff, Water Efficiency Manager at Northumbrian Water said: “Historically, I think people would have a certain image in their heads of someone who was environmentally conscious in the most extreme way.


“But over the last few years, especially during lockdown and since COP26, people have taken time to reflect on the environment and have realised that you don’t have to take it to the extreme.


“Caring about the environment is one hundred percent a green flag.


“Most people search for certain attributes in a partner – such as someone who is caring, passionate and a good person.


“Through water-saving and being environmentally conscious, a potential partner can demonstrate all of these traits – and the testing has shown that this is more likely to become more desirable in a long-term relationship.”


For tips on how to become more sexy, find water-saving advice here - www.nwl.co.uk/help/saving-water/