Dubbed Blue Monday, January 15, is the date that most people will supposedly start to feel the sting of the cold dark nights, the failed New Year′s resolutions and the post-Christmas money worries.
With the potential arrival of the unpaid credit card bills due to hit this week, Northumbrian Water is encouraging customers who are worrying about their finances to take the first step and come forward for help.
The water company developed an industry leading partnership with StepChange Debt charity back in 2014 to support customers in need.
The partnership, which helps customers access free, confidential debt advice and solutions, is part of the SupportPLUS measures Northumbrian Water has in place to provide customers with a range of extra help.
Customer Director, Claire Sharp, said: "We know that Christmas spending will leave many of our customers feeling the pinch.
"While burying your head in the sand about it might seem like the easiest option, increasing debt levels can have a devastating impact on people′s lives, with knock-on effects for their families.
"We always look to support our customers who are genuinely struggling and would ask anyone who is finding it hard to pay their water bills to take that first step and get in touch with us. Our SupportPLUS package can offer extra help when it′s most needed."
Northumbrian Water is keen to reach an agreement on payment offers from customers in difficulty and has always offered sustainable and flexible payment arrangements.
Working with StepChange Debt Charity, the company introduced a social tariff last year and a scheme to help customers struggling with significant arrears.
Northumbrian Water also works with customers who might save money by metering and offers water efficiency advice to help customers reduce their water consumption and therefore bills.
Freephone and local area phone numbers have been introduced to make it as easy as possible for customers to contact the company.
Customers who are facing difficulty in paying their bills can find more information at www.nwl.co.uk/your-home/your-account/Difficulty-paying.aspx and by visiting www.stepchange.org or calling 0345 733 5566.