Essex & Suffolk Water will be a major sponsor for the 2018 Maldon Mud Race - the world famous fun run that has become an institution in the region and helps raise thousands for charity each year.
2018 will mark the first year that the water company has supported the event, which attracts around 20,000 attendees and sees 300 brave entrants race across the mud of the River Blackwater. This year′s Maldon Mud Race takes place on Sunday 10 June.
Images of runners covered head to toe in mud, many in fancy dress, have been seen across the world in recent years, making it one of Essex′s most popular annual events.
A team from Essex & Suffolk Water have already signed up to take part in the race, and will be raising money for the Motor Neurone Disease Association (MND).
John Devall, Water Director for Essex & Suffolk Water said: "We′re absolutely delighted to be supporting the Maldon Mud Race for the first time in 2018. Over the years the event has become synonymous with our region, with thousands of people turning out to cheer on the entrants as they make their way across the River Blackwater.
"We will also be bringing along our engagement vehicle, Flo, on the day, to talk to customers about the services we provide and about how we can help them save water and money on their monthly bills."
Maldon Mud Race Chairman, Brian Farrington said "We are so delighted to have the support of Essex & Suffolk Water this year. It is really great to have both their support financially and their team down with us on the day.
"The Committee works hard to raise over £50,000 with the help of companies across the region from this exciting and fun race. The high profile support from Essex & Suffolk Water will help us continue to attract businesses on board and we can′t thank them enough. We hope that it is the first year of many to come."
Essex & Suffolk Water supplies drinking water services to 1.8 million people.
The company′s Essex supply area is part rural and part urban and includes Chelmsford, Southend and the London Boroughs of Barking and Dagenham, Havering and Redbridge. The Suffolk supply area is mainly rural with the largest towns being Great Yarmouth and Lowestoft.