The five-day event held at Newcastle Racecourse on July 9-13 will see major national and global companies working with innovation experts, other businesses, local universities, schools and members of the public to come up with and explore innovative ways to help change the world.
As well as celebrating innovation and collaboration in the North East, the festival will feature a daily programme of activities aimed at highlighting the importance of health and wellbeing.
Five Ways to Wellbeing will explore a set of simple things people can do in their everyday lives to promote wellbeing under the key themes of Connect, Be Active, Take Notice, Keep Learning and Give.
Visitors to the event can take part in activities such as the Innovation Big Walk, which is a week-long activity encouraging all attendees to complete a virtual walk to Africa′s Lake Victoria and back. The line-up also includes:
• MyndPlay - learn to meditate, relax and control a floating ball around an obstacle course all with the power of the mind using brain gadgets and the world′s first mind-controlled video.
• PoundFit - An exhilarating workout that uses lightly weighted drum sticks and combines cardio, conditioning and strength training with yoga and Pilates-inspired movements.
• Eat Right - A highly interactive session on healthy food and nutrition.
Relaxation activities such as Indian head and hand massages, manicures, mindfulness and yoga will also be on offer, with others still to be announced.
Lisa Davis, HR operations advisor at Northumbrian Water, said: "Here at Northumbrian Water we take a holistic approach to wellbeing, thinking not just about a person′s physical health, but also their mental, emotional and social health.
"Five Ways to Wellbeing is a key focus of our own Health and Wellbeing programme, and we′re delighted to have the opportunity to share our tips and advice with the visitors at this year′s festival.
"We hope to highlight the importance of self-care and that all it takes is people to do a few simple things in their everyday lives to reap the benefits of a happy and healthy lifestyle."
People can find out more about what′s taking place at the NWG Innovation Festival, and how they can get involved, at https://innovationfestival.org/.
For further media information, call 0191 3015678.
Northumbrian Water Limited supplies 2.7 million customers in the North East with both water and sewerage services, trading as Northumbrian Water, and 1.8 million customers in the South East with water services, trading as Essex & Suffolk Water.
In 2017 Northumbrian Water was named Utility of the Year at the Utility Week Awards, for the second time in four years. The company has followed this up in 2018 by winning the UK Excellence Award at the British Quality Foundation (BQF) UK Excellence Awards, and Water Company of the Year at the Water Industry Achievement Awards. Northumbrian Water also received the Queen’s Award for Enterprise for sustainable development for a second time in 2014, which is accredited for five years. This recognises the company as a business which benefits the environment, society and the economy.
Abbey Road, Pity Me, Durham DH1 5FJ. Telephone 0345 6047468. Website: www.nwl.co.uk