Yesterday (Thursday August 6, 2020), customers across the region were using around 12% more water than usual for August, with the region seeing a total of 80 million extra litres of water used - equivalent to 32 Olympic-sized swimming pools.
Although water supplies remain at normal levels for this time of year, the company says it is good practice for everyone to remember water is worth saving and to be careful not to be wasteful of what is a valuable natural resource.
Richard Sutcliffe, Head of Water Supply at Northumbrian Water said: "Our water supplies remain healthy for this time of year but it is important people use it wisely.
"The sunshine and hot weather, together with more people remaining at home, has meant we've seen an increase in levels of demand for water over the last couple of days and we expect this to continue over the weekend.
"We're used to managing demand and keeping the water flowing but water is worth saving and we would ask our customers to use it wisely to help us manage supplies and protect this precious resource.
"Even small changes can make a big difference, so if you are watering plants do it early in the morning or later in the evening so they can absorb the moisture. If you have a large inflatable paddling pool, please consider not filling it right to the top and when emptying, use the water afterwards to water your plants rather than just pulling the plug out."
Northumbrian Water has a whole host of water saving tips on its summer pages of its website at www.nwl.co.uk/summer to help customers conserve water and protect the environment.