Northumbrian Water will be using its very own Innovation Festival to develop an unrivalled level of service for customers across the North East and South East.

From water poverty, to tariff changes and behaviour-predicting technology, innovators will be looking at a variety of different ways to further improve services for customers when gathered at 'The Brilliant Get-Together' later this month (OCT).


During the four-day festival, innovators from all over the world, including Australia and India, will partake in a number of sprints, hacks and dashes, in order to find solutions an array of different problems faced by customers in all industries every day.


Under the blanket topic of “Customer Heroes”, the aim of the different events will be to see how services can be improved for all customers by using collaborative analytics and data science. Some of the solutions to be explored by innovators, will include customer roadmaps, new technology and smart meters, and artificial intelligence.


One of the sprints will focus specifically on eradicating water poverty by 2030 and what steps can be taken to achieve this.


Leading the way for these sprints are industry-leading experts from massive organisations such as National Energy Action (NEA), Accenture and Aiimi, as well as many others.


Angela MacOscar, Head of Innovation at Northumbrian Water, said: “Our customers are well and truly at the heart of everything we do. They are the reason we started the whole festival in the first place.


“Businesses can’t just get along by having a good product and friendly people anymore. There is so much more to it now.


“Since the pandemic hit, a lot of the UK population were facing difficult and uncertain times – which is why we need to innovate and keep up with new technology to ensure we are doing everything we can for our customers, especially when they need us the most.”


The Innovation Festival is taking place on October 18-21, and registration is now open. To register, go to -